If you want to accelerate your progress and generate more inventory and energy, you can purchase it with real money. Every move you make in the game takes energy, and your stores need inventory to sell. The vision was to create a game that actually felt like you were controlling a city in real time.Īs I’ve played the game, it’s easy to see how Zynga hopes to generate revenue from it. A few were veterans like Skaggs, who previously worked at Electronic Arts. In an interview with VentureBeat, CityVille’s Mark Skaggs said the CityVille team was formed from scratch in the spring and that 95 percent of the team had never worked on a game before. It thus appears to be more social and interactive than a lot of other Facebook games, where you generally play by yourself, taking one turn at a time. As you can tell from the screen shot, your friends can help you manage the city as well. Though the interactivity is limited in some ways, CityVille does a good job of creating the illusion of real-time play, where lots of things are happening on the screen at the same time. In the game, you can build a town with homes, shops, farms and community buildings. The open questions are: What sort of social features will game makers devise next to enthrall users in new games this year? And when does the Facebook “growth effect” begin to plateau?ĬityVille passed FarmVille’s current monthly active user count of 58 million on Dec. But CityVille had a second force behind it: With Facebook’s reach still growing quickly, namely in Asia, CityVille’s growth comes on the back of an larger Facebook - which arguably helps grow games even faster. True, CityVille is merely an evolution from Frontierville, another Zynga game which has similar features. It’s a sign that social interaction - something that CityVille has on steroids, by not only tapping your friends, but encouraging you to help friends build out their own cities too - is still seeing new forms of innovation online. Who would have thought that a simple city simulation would become the biggest-ever app on Facebook, eclipsing FarmVille? Zynga‘s CityVille game crossed 84.2 million monthly active users over the weekend, beating Zynga’s FarmVille, which peaked at 83.76 million users in March, 2010, according to market analyst AppData. Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23.
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